Welcome to the new academic year. My name is Lisa and I am a Digital Marketing and Enterprise Lecturer at the University of Wolverhampton Business School. I also run the Social Media Champions programme at the school and would love some of you to join me this year. Each year a group of students volunteer [...]
In honour of the un-finished paper, the marketing department at the University of Wolverhampton, in conjunction with Sheffield Hallam University, is holding a one-day 'un-conference' which aims to bring together PR academics to explore undeveloped and unfinished ideas. It provides researchers with an opportunity to gain valuable feedback on embryonic ideas and to rediscover the [...]
As we approach the end of term and the end of another year, I have been looking back at some of the fantastic things that are going on at marketing@wlv HQ. Not all Christmas gifts come wrapped and, since I took charge of this department just three months ago, I have experienced much to feel [...]
A social media agency has unveiled a new product which it claims can help brands to spot fake followers and fake engagement with influencers on social media. The product is aimed at reducing fraud, which the agency claims can save up to 96% of brand spend on influencers, which they believe is the amount brands [...]
Tonight we welcome Professor Malcolm McDonald to the University to talk to us about ‘Creating market leading value propositions’. The CIM Lecture is an annual event hosted by Wolverhampton University, to which CIM members, students and staff from the university are invited to listen to a topical keynote speaker. The annual networking event is fast [...]
Local public relations and digital marketing agency, 8848, are on the look out for keen graduates looking for their first opportunity after graduation. If you are looking to start a career in social media content management or public relations, then check out http://www.8848agency.com or email Jackie on firstname.lastname@example.org for more information.
This blog is a space for staff and students to share best practice, opinion and opportunities related to the world of marketing. The marketing industry is dynamic and fast-paced and new digital and AI innovations are rapidly changing marketing practice. We want to use this blog to champion great ideas, new ways of thinking and [...]