Influencer marketing under the spotlight

A social media agency has unveiled a new product which it claims can help brands to spot fake followers and fake engagement with influencers on social media. The product is aimed at reducing fraud, which the agency claims can save up to 96% of brand spend on influencers, which they believe is the amount brands are being defrauded by.

According to PRWeek, The Social Chain Group has launched ‘Like-wise’, which aims to spot fake engagement on social media profiles.

What do you think? Is this just what the industry needs or do you think that times up for influencer marketing anyway?

 

Published by Sarah Williams

I am head of the department of marketing, innovation, leisure and enterprise at the University of Wolverhampton. My specialist teaching areas are marketing communications, digital and social media marketing, corporate reputation, corporate communcications and public relations. I am a member of the Chartered Institute of Marketing, the Academy of Marketing and the Chartered Institute of Public Relations, where I site on the midlands regional committee.

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