Welcome to the new academic year. My name is Lisa and I am a Digital Marketing and Enterprise Lecturer at the University of Wolverhampton Business School. I also run the Social Media Champions programme at the school and would love some of you to join me this year. Each year a group of students volunteer …
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Telling Stories and Sharing Ideas
In honour of the un-finished paper, the marketing department at the University of Wolverhampton, in conjunction with Sheffield Hallam University, is holding a one-day ‘un-conference’ which aims to bring together PR academics to explore undeveloped and unfinished ideas. It provides researchers with an opportunity to gain valuable feedback on embryonic ideas and to rediscover the …
Not all gifts come wrapped
As we approach the end of term and the end of another year, I have been looking back at some of the fantastic things that are going on at marketing@wlv HQ. Not all Christmas gifts come wrapped and, since I took charge of this department just three months ago, I have experienced much to feel …